In the months leading up to that first batch, the idea for Liber & Co. had crystallized. Recent visits to the best cocktail bars in New York, D.C. and Austin had shown us how bartenders were becoming increasingly devoted to craft cocktails. At each stop we enjoyed delicious drinks, struck up conversations with bartenders and tried products we’d never heard of. We began learning the ingredients that are crucial to making great cocktails. We already knew that premium spirits were key – but what we discovered was that fresh juice and house-made syrups were the unsung heroes in top quality cocktails.
At home, we tried to recreate those great drinks to share with friends and family, but finding decent cocktail syrups proved impossible: they simply didn’t exist. Instead, we found cheap, artificially flavored syrups peddled as substitutes. These low-quality syrups obviously weren’t good enough for top bars – they weren’t using them – and no one had bothered to offer a premium option. This realization sparked our idea for Liber & Co.